How do I fill out the PINfluence form?

Tara Kieffer -

Updated 05/14/15 AA

 

The PINfluence filing form is the best way to update AIR about sources' editorial impact and to submit info and links for your newsroom to track your PIN informed content over time, as well as the demographics of the sources you turn to in your reporting. You also have the option of displaying this PIN informed content via an RSS feed on your site. 

1. From any page in AIR, click on the Create(+) icon in the header to get the dropdown menu.   Then select PINfluence from the list.

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2. Complete at least the minimum fields:

Story Headline: Headline of the Story/Event

How the PIN influenced the story: Describe how the sources contributed to reporting/content development.  Reminder this will be included in the PINfluence feed seen by folks outside of the PIN.

Organization: The name of the organization will be included in the PINfluence feed.  If there is more than one organization that is part of this outcome, please create another PINfluence.

Publish/Air/Event Date: The date of the event, or the date the story was published or aired.

Additional fields you are encouraged to complete: 

Content Link: Link to story or event, if applicable.

Program/Event/Website: The name of the program or event in which the content appeared

Show in feeds: Choose YES to log in to AIR and publish PINfluence publicly. Choose NO to log in to AIR without publishing PINfluence publicly.

Project: Select a project.  You can enter additional projects after you have saved this page.

Query: Select a query.  You can enter additional queries after you have saved this page.  Enter the external or the internal title of the query for searching.

Influencing sources not named in the story: List sources’ email addresses, separating multiples with commas.  These are sources who have been used to shape the story, but are not cited.

Influencing sources named in the story: List sources’ email addresses, separating multiples with commas.  These are sources who have been quoted in the content.

Additional Info: Any other notes that may be of interest.  This is not a public field.

PIN helped to: Select as many that apply.

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3. Click "Save."  You will be redirected to the PINfluence profile page where you can edit any of the details.

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BEST PRACTICES:

Write a punchy headline that hints at PIN informed content, or poses an intriguing question that PIN sources went on to help answer. The headline should hint at the PINfluence, and the description should make it clear how the PIN source(s) helped journalists make the connection. 

Unclear: Manufacturing hiring from the inside
A staffing company that works with smaller manufacturers in Wisconsin and Minnesota hired over 600 temporary, contract and direct placement workers for their clients last year – a potentially hopeful sign for the struggling economy.

Better: Staffing company’s hiring spree may point to a recovery
Source Jennifer Brigham’s staffing firm is adding 600 temporary, contract and direct placement workers to support their manufacturing clients – a potentially hopeful sign for the struggling economy.

 

Note: when you answer "Yes" to show in feeds, this is where the PINfluence headline and description will display on publicinsightnetwork.org and the Source landing page.

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For more details on PINFluence:

How do I edit a PINFluence? 

Where do I see PINfluence in AIR?

How do I search for outcomes via PINfluence? 

 

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