Reading Responses, Learning & Sharing - The Submission Reader

Michael Caputo -

Now we’ll focus on reading responses from sources, learning from these insights and sharing what sources have said. The first part of this section looks at the powerful submission reader in the PIN database – AIR.

In the flow

Remember the PIN Work Flow: You search for sources to question, then write up those questions and then send the questions to sources. The final part is the fun part: Reading what you get back… and learning from those insights. Once you see what sources know, the wheels will start turning. You'll find new people to interview, new stories OR angles to pursue, maybe get interested in sending a new query.

Overview - Submission Reader

The PIN database – AIR – gives you the means to sort through, and understand, these responses - the Submission Reader. The reader links to the Query Page built around the question form you created and sent.

You search responses by a keyword and refine that search by clicking on "exact match". Any submission in bold is one you haven’t read. And you can sort responses by clicking on any of the headers displayed.

Using information headers

You can also add information headers to the reader. This gives you the power to sort in different ways. Just click on the columns tab to reveal the choices. In the demographic area, you could select birth year, gender or (as the example in the tutorial shows) household income. Check the box to display that column. Then click on the column itself to sort by it.

Expand your responses to read them. Click "expand all" to reveal every submission. Or click one submission to expand that individual response.

Publishable fields and the reader

During the tutorial on building the query form, we introduced you to the "publishable fields" . Remember that you could drag a question over to the "publishable fields" area - which would allow the answer to be published on the Insights page.

When you pull any question into the "publishable fields" section - another question is automatically included - "the permission question." That's because we want our sources to choose whether they want their answers to be made public.

in the submission reader, you can easily see that those who have given you permission to "publish" their responses have a "yes" in the "permission" column. Those who have decided not to allow their comments to go public will show up as a "no." We will talk more about curating comments later in this tutorial. But next we'll talk about tagging and taking notes - organizing the responses.


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