PINCamp 13 - An agenda is firming up

Michael Caputo -

With apologies to Groucho Marx, I do want to belong to a club that has these folks as members. Do you know that nearly 40 people from 27 news organizations around the country have registered for PINCamp?

Eventbrite - PIN Camp 3

Most of you are from public radio stations (or in NPR's case a public radio distributor). But we have folks who do journalism on television, teach news at universities and report primarily through the written word. If the company you will keep doesn't get you excited, maybe the discussions at PINCamp will. 

Below is a detailed guide to PINCamp 2013. Alongside these sessions there will be opportunities to meet with PIN staff one-on-one to talk through technical questions and get hands on training with the PIN tools. To access the schedule on your phone, download the Guidebook app. Then, go to "Download Guides" and search for PINCamp.

Thursday, June 6th

Breakfast and an APM welcome 8:00-8:45


Real examples of engaging the community 9:00-10:15

Meet some PIN partners who have worked community involvement into their content. WITF’s Transforming Health is a multimedia project about health care, its quality and its costs. Colette Cope will talk about the way she used PIN to engage with community members and how that engagement guided reporting and led to on air content. Caitlin Shamberg of KCRW will talk about the station’s approach, through social media, to opening up dialogue about Los Angeles’ “eastside” and “westside” neighborhoods. Stefania Ferro of WLRN and the Miami Herald will share the steps she took to launch PIN-fueled coverage of Florida’s new state legislative session.

Presenters Colette Cope - WITF Caitlin Shamberg - KCRW Stefania Ferro - WLRN and the Miami Herald

Moderator Joellen Easton

Go beyond your audience 10:30-11:45

Typical newsroom audiences tend to trend older, whiter and more affluent, yet we all want to access the insights of those who are younger, less affluent and/or part of immigrant or minority groups. How can we use PIN to reach hard-to-reach areas? We will convene a panel that has used PIN to connect with a diverse group. Amanda Peacher has used Oregon Public Broadcasting’s volunteer program to expand and diversify its PIN, bringing in new story ideas and amplifying the voices of under-represented community members. And Kat Chow of NPR will introduce you to an entire campaign designed for deep engagement with sources around issues of race.

Presenters Amanda Peacher - OPB Kat Chow - NPR's Code Switch

Moderator Annie Anderson



Lunching and networking 12:00-12:45


Making online reporting work for community building 1:00-1:45

Many reporters for legacy print or broadcast organizations see online as secondary to their main job. But what if a reporter's online work could be woven into their day-to-day work? What if the online expression would amount to a window in the journalist's reporting process and builds a living document that provides fuller context by connecting stories a journalist reports? Wouldn't that create new content and also complement the reported story? Dr. L.J. Thornton leads us on a discussion on how online can add to a reporting stream without being a heavy lift, and how that work can help community building, an important part of the PIN process.

Presenter Leslie Jean Thornton - Cronkite School, Arizona State University Moderator Michael Caputo

Solving community problems with PIN 2:00-3:15

It makes sense for newsrooms to organize reporting around “problems” rather than “topics.” This framework creates meaningful content that plays a real role in improving lives and becomes an indispensable service. Cole Goins of the Center for Investigative Reporting will lay out guidelines for a "problem-solving" approach to journalism, and will talk about how PIN partners can work with sources, community members and each other to highlight potential solutions to a particular issue. Dave Peters of MPR will discuss his solutions-based reporting effort, Ground Level, a multimedia project that focuses on issues – and the people trying to overcome them – in Minnesota communities beyond the Twin Cities.

Presenters Cole Goins - CIR Dave Peters - MPR

Moderator Joellen Easton

Taking advantage of PIN's big data 3:30-4:45

As journalists, we often see PIN as a wealth of stories. But, seen differently, it's also a wealth of data. What does PIN’s big data look like? And how can we use it, combined with other data, to engage audiences deeply while maintaining their trust? With the upcoming launch of the PIN publishing tools, the possibilities will be endless. This session will touch on what’s possible without getting too technical, and will be an opportunity to work toward defining the boundaries of big data use and ethics.

Presenters Ryan Kellett - Washington Post - Peter Karmen - APM

ModeratorAlison Brody

Friday, June 7th

Breakfast and gathering 7:30-8:15 Turning sources into storytellers 8:30-9:45

How can a station help PIN sources become reliable storytellers? Turning sources into storytellers allows PIN journalists to learn more about their source community and can be an empowering experience for people who participate. But creating storytellers takes work. Stefania Ferro will share how Miami's WLRN turns sources into community commentators, telling their story in their own words. We will give tips on how to make the turn from response to commentary. And we'll also share tips on taking audio from sources and producing it so that they are telling the story in their own voice.

Presenters Stefania Ferro - WLRN and the Miami Herald TBD

Moderator Meg Cramer

What do you know about PIN success? 10:00-10:45

Kate Fink has been studying PIN as part of her dissertation research at Columbia University. She's visited PIN newsrooms, surveying and interviewing people who use PIN, and analyzed the content of PIN queries and responses. She’ll be sharing the results of her research and talking about how newsrooms can encourage sources to tell stories and share experiences. She’ll also discuss ways to define PIN success in terms of audience, impact and content.

Presenter Kate Fink - Columbia University

Moderator Meg Cramer

Why you have to invite feedback and, yes, criticism 11:00-11:45

Newsrooms must create journalism that invites engagement and collaboration with their audience. But what does it take to have an engaged newsroom? To invite collaboration internally and externally, you have to be open to feedback, even criticism. Are you willing to hear it and adapt? University of Missouri's Joy Mayer, who specializes in community engagement and journalism, will talk about welcoming feedback in the newsroom and how it fits in with PIN-style journalism.


Presenter Joy Mayer - University of Missouri

Moderator Michael Caputo


Lunching and networking 12:00-12:45


The source relationship: When the boundaries are challenged 1:00-2:00

The Public Insight Network hopes to create a relationship with sources, to email them on topics and sometimes to lean on sources as the newsroom decides what direction to take the story. So what happens when a source relationship through PIN goes beyond sharing information, when that relationship becomes more personal or ambiguous? KPCC's Ashley Alvarado and KUOW's Carolyn Adolph will help start a discussion by sharing stories about a source relationship taking an unexpected turn.

Presenters Ashley Alvarado - KPCC Carolyn Adolph - KUOW

Moderator Alison Brody

The partner collaboration realized 2:15-3:30

With nearly 70 newsrooms using PIN, just how far can our organizations go when it comes to sharing responses, PIN data, queries and reporting? The answer is that we've barely scratched the surface. We will hear from PIN journalists who work with a committed media partner and who have worked with other PIN partners. It’s all about creating a collaborative spirit to serve audiences.

Presenters Linda Lockhart – St. Louis Beacon Ashley Alvarado - KPCC Jeff Jones - APM

Moderator Annie Anderson

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