Reading Responses, Learning & Sharing - Insight Pages

Michael Caputo -

The section will get into sharing vetted responses and PIN stories. We’ll introduce you to a few tools to get them on your website.

Back in the flow

Let’s revisit our PIN Work Flow. We've searched for sources, written questions for them and sent them out. And we have read over what the sources have told us. But now we want to work with those insights. We can produce stories, plan out programs, go out and do more reporting or dip back into the PIN and send out another query.  But you’ll quickly discover that the responses themselves can be great information.  And this new digital age gives us ample space to present these insights.

Insight Pages - An overview

APM has provided you with a way to share PIN information as web content, a means of communicating to your audience what their neighbors, and the larger community, says about an issue. They are called the Insight Pages.

You will be able to display vetted responses with a few clicks. The responses tab of the page flows from the Submission Reader in AIR. The Insight Pages also displays stories, programs or posts linked to that query, stories informed by PIN. You just fill out a brief form in AIR to highlight the work on the stories tab of the page.

First, the source gives permission

It started when you added a question in the "publishable fields" section. That triggered an automatic question asking sources if they would allow you to make their responses public.. The answer they give you dictates what you can do when you begin to curate those answers - or approve them.

A source that does not give you permission will appear as a "private" submission and the system will prevent them from being published. Those sources who do give you permission to publish will initially be "unpublished" until you choose to include response to questions. By ticking the box under each answer you make the response publishable.

When you’ve chosen the answers you want to publish – click the unpublished box at the top of the submission and make it published. The system will include that submission on the Insight page.

Edit the submissions

You also have the power to clean up responses. You place your mouse to the right of the button and reveal the “edit response” selection.

That opens up the text box where you can make changes on typos or even shorten a response to make it clearer. Understand that you should apply all news principles of quoting sources when you make changes.

Now, share the responses

As you publish individual responses, they will populate on your Insights Page. You have a page that not only gives people a place to respond to your questions.... but read their response along with those of other sources.

Embed the question form and submissions

We also give you a few ways to embed the query form "and" the submissions. You'll find them on the query homepage.

In the "links" section - you can grab an "IFrame URL" that you can use. You'll embed that on your site using the IFrame tags.

You can also grab the query embed code by clicking the link at the top of the homepage.

The query code appears in the pop-up window to copy and paste. We can also provide you with code for the submissions page. You will need to get an API key for this, which can be found by clicking on the "API Documentation" link in this window.

Publish your work - PINfluence

You can also publish the stories, the programs, the events that were informed by the responses to your query.

You do this by filling out a brief form - the PINfluence form. You can find that at the query home page on the left. In the PINfluence tab - click "add PINfluence."

A pop-up will appear called “create PINfluence”. You must fill our at least four fields for the PINFluence report to appear publicly: A headline, a short write-up of the way PIN sources influenced the story, the published date of the story and your organization. We recommend providing a link to the story so people can clickthrough.  Underneath are fields that aren't published but give direction.

You must say "yes"  in the dropbox to have the story description publish. When you’re done, hit save.

Create Newsroom and Reporter Pages

You can get the Insight Page in motion by doing a few things. First, you have to make your newsroom profile public.

Go to your organization page and head to the profile field. Mouse to the upper right corner of that field and reveal the pencil to edit it. You’ll change the status to "published". Change the logo link in the images area. A square logo looks best.  Then add information about the newsroom in the display area. Write a summary about your newsroom and a longer description. Add your website link. Then go to the bottom of the organization page and find the organization links field.  Click the "new" button to add social media links. Choose the social media platform you want to add and then plug in your address.

You can – and should - also fill out your own reporter/PIN reporter profile, which will be displayed on these pages.  You can find that by going to the home page and clicking on your own profile at the top right corner. You’ll get into the fields the same way you did with the organization page. Change the status to "published", upload a head shot into the "avatar: region... Write up a summary and description about yourself. Doing this creates a home page  for reporters, editors, producers and PIN users to talk about what they are working on.

These pages can be used by you and by your newsroom as an easy way to display the foundational material of the PIN – the insights of your sources. And the limits of these pages – either as stand-alone pages or embedded content  – is defined only by your imagination.

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